Discovering Consumer Behavior Towards Back-of-Pack Nutrition Labels: A Systematic Literature Review

Priya K M ^1*, Kiran Babu² and Sujatha³

¹School of Commerce and management, Dayananda Sagar University, Bangaluru, India.

²School of liberal Arts, Department of Psychology, Alliance University, Bangaluru, India.

³Department of Psychology, Christ University, Bengaluru, India.

Corresponding Author E-mail: priya-scms@dsu.edu.in

This systematic literature review aims to examine the impact of back-of-pack (BOP) labels on food manufacturers' practices in the field of consumer behaviour research. The review comprehensively analyses a wide range of articles spanning over two decades to provide an up-to-date and comprehensive analysis of the subject matter. It focuses specifically on how BOP labels affect consumers, food manufacturers' behaviors and practices. The findings highlight that BOP labels conveying intuitive information effectively prompt product reformulation, particularly in reducing unhealthy nutrients such as sodium, sugar, and calories. Voluntary BOP labeling has limited uptake and is often applied to already healthier products. Consumers and food producers' response varies based on label design and enforcement type, suggesting strategic labeling of healthier choices. The review provides valuable insights for future public health research and policymaking efforts, emphasizing the importance of mandatory policies and specific guidance in BOP labels. This research brings novelty by comprehensively examining the impact of back-of-pack (BOP) labeling on consumers and food manufacturers' practices. The findings contribute to the literature by highlighting the differential effects of mandatory and voluntary BOP labeling approaches and offering insights into label design and enforcement types. As per the researcher knowledge there is no available systematic literature review (SLR) specifically focusing on BOP labeling in recent years. Future research should explore the long-term impacts of mandatory versus voluntary BOP labeling on consumer dietary habits and food manufacturers' product reformulation strategies.

Back of Pack Nutrition Labelling (BOPNL); Food Labeling; Food Sector; Health Outcomes; Nutritional Regulations; Product Adaptation

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