Fast Food Consumption Behaviour among College Students- A Case Study in Tinsukia

Lipika Jyoti Dowarah^1*, Debyani Roy Bhowmick¹,Subhadeep Chakraborty²

¹Women’s College, Tinsukia
²Centre for Management Studies, Dibrugarh University

Corresponding Author Email:lipikadowarah@gmail.com

With advent of changing lifestyle, demand for fast food products is enhancing day by day. Especially among the student fraternity, the trend is immensely increasing. Keeping that point in view, the present study endeavors to find out the food preference towards the fast food products among college students. The dependent variable of the study is food preference whereas the study has five independent variables. The study has been conducted in Tinsukia town with 50 respondents. Regression analysis and chi square tests are conducted to test the hypotheses.

Advertisement; Convenience; Eating Habit; Fast Consumption Behaviour; Taste

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