Knowledge, Attitudes, and Behaviors on Soft Drinks and Energy Drinks Taxation Among Adults in Al-Madinah Al-Munawara

Rola Adnan Jalloun*

RD. Nutrition and Food Science Department, Taibah University, Al-Madinah Al-Munawara, Kingdom of Saudi Arabia.

Corresponding Author Email: rajalloun@taibahu.edu.sa

Background: Over the last few decades, most governments have implemented taxation on foods and beverages associated with adverse health effects to decrease the risk of health-related problems and to support the quality of life of people. The objective of the study is to assess participants’ knowledge, attitudes, and behaviors on soft drink (SD) and energy drink (ED) taxation in Al Madinah Al-Munawara. Methods: A total of 384 adults aged 18-45 years were randomly interviewed in different food markets. The interview lasted for 20 minutes, and it included questions to assess demographics and knowledge, attitudes, and behaviors regarding health-related problems and taxation of SDs and EDs. Results: The results showed that a high percentage of the participants did not drink SDs and EDs (52% and 65%, respectively). Although age was significantly associated only with EDs, not consuming SDs and EDs was significantly associated with education and body mass index (BMI). After adjusting for demographic characteristics, 56% of SD consumers supported taxation, with the greatest support among those aged 40-45 years old, who had graduated from college and who were classified as overweight or obese. ED consumers supported taxation by 60%, with the greatest support among females who aged 25-39 and those who were classified as overweight or obese. Conclusions: The findings suggest that high SD and ED taxation is likely to reduce the harmful effects of SD and ED consumption on health by reducing the amount purchased.

Energy Drinks; Soft Drinks; Taxation; Obesity

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